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@b68bf96
by Dean Petersdeanpeters/product-manager-skills7.1k stars
851

Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.

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Use this Skill: https://skilld.dev/gh/deanpeters/product-manager-skills/press-release

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template.md

≈333 tokens on demand. Your agent reads this file only when SKILL.md points to it.

Press Release Template

Use this template to draft a Working Backwards press release.

Provenance

Adapted from prompts/visionary-press-release.md in the https://github.com/deanpeters/product-manager-prompts repo.

Template

**Headline:**
"[Product/Feature Name] by [Company] Aims to [Main Benefit/Goal]"

**Dateline:**
"[City], [State/Province], [Country], [Date] —"

**Introduction:**
Today, [Company], a [type of organization], announced [key news], a [brief description]. This [product/feature] is set to [main benefit], addressing [key customer problem].

**Problem Paragraph:**
[Describe the customer problem and its impact. Include a supporting data point or insight if available.]

**Solution Paragraph:**
[Describe how the product solves the problem in outcome terms]. "[Customer-focused quote]," said [Company leader].

**Additional Details:**
[Add supporting benefits, integrations, or data points.]

**Boilerplate:**
[Company], founded in [year], is a [type of company] known for [main products/services]. With a focus on [mission/values], [Company] has [achievements or milestones].

**Call to Action:**
For more information about [product/feature], visit [website] or contact [media contact name] at [contact info].

**Media Contact:**
[Name]
Title: [Title]
Phone: [Phone]
Email: [Email]

Source: SKILL.md on GitHub

Third-party checks

1 warning16d5 checks · Risk SAFE
  • Gen Agent Trust Hub16d

    The skill is a text-based template and instructional guide for creating Amazon-style press releases for product planning. It contains no executable code, network operations, or sensitive data access patterns.

  • Socket16d

    No alerts

  • Snyk16d

    Risk: LOW · No issues

  • Runlayer7mo

    3/3 files flagged

  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at b68bf96. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub last month.

Activeupdated 2 months ago

Capability

argument-hint
[product or feature idea]
type
component
theme
pm-artifacts
Other metadata
intent
Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity.
best_for
[
  "Defining customer value before a line of spec gets written",
  "Aligning stakeholders on what a launch actually promises",
  "Killing a weak idea early by trying to write its announcement"
]
scenarios
[
  "We're about to build something big and I want to test whether the value is real",
  "Stakeholders disagree about what this launch promises customers — write it as news"
]
estimated_time
30-45 min

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