Product Sense Interview Answer Template
Use this as a fill-in scaffold for product design, product improvement, or "what would you build next?" interview questions.
Question: [Paste the prompt]
1. Clarify
Opening line: "Before I dive in, I want to clarify the scope so I solve the right problem."
- Clarifier 1: [Question]
- Assumption if unanswered: [Assumption]
- Clarifier 2: [Question]
- Assumption if unanswered: [Assumption]
If no company is named:
- Startup assumption: "Since no specific company was mentioned, I'll assume we're a startup exploring this space."
2. Rationale
Market
- Big market / strategic importance: [Why this space matters]
- Why important: [Why users or society care]
- Why now: [What changed recently]
Company Fit
Skip this subsection if no company is named.
- Mission fit: [Why this supports the company mission]
- Business objective: [Revenue, retention, growth, efficiency, etc.]
- Competitive landscape: [Who else plays here]
- Market gap: [What current solutions miss]
- Unique strength: [Why this company can win]
One-Line Thesis
- [One sentence that sets up the rest of the answer]
3. Product Goal
- Goal: Help [user] [achieve outcome], so that [broader impact].
- Success looks like: [Observable user outcome]
4. Segmentation
Ecosystem Players
- [Player 1]
- [Player 2]
- [Player 3]
- [Player 4]
- [Player 5]
Chosen Player
- Player: [Who you will focus on]
- Reach: [High / Medium / Low] - [Why]
- Impact: [High / Medium / Low] - [Why]
- Strategic fit: [High / Medium / Low] - [Why]
Primary Dimension
Dimension name: [What meaningfully changes needs]
[Segment A]
[Segment B]
[Segment C]
Chosen segment: [Who]
Reach: [High / Medium / Low] - [Why]
Impact: [High / Medium / Low] - [Why]
Strategic fit: [High / Medium / Low] - [Why]
Secondary Dimension
Dimension name: [What else changes needs]
[Segment A]
[Segment B]
[Segment C]
Chosen segment: [Who]
Reach: [High / Medium / Low] - [Why]
Impact: [High / Medium / Low] - [Why]
Strategic fit: [High / Medium / Low] - [Why]
Persona
- [Who they are, in one sentence]
- [What they care about, in one sentence]
5. Pain Points
Journey Stages
- [Stage 1]
- [Stage 2]
- [Stage 3]
- [Stage 4]
- [Optional Stage 5]
Pain Points
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]
- [Pain point 4]
- [Pain point 5]
- [Pain point 6]
- [Pain point 7]
- [Pain point 8]
- [Pain point 9]
- [Pain point 10]
Top Pain Point
- Top pain point: [One pain to prioritize]
- Frequency: [How often users hit it]
- Severity: [How badly it blocks the job, how underserved it is, and emotional cost]
6. Solution
Solution Options
- Option 1: [One sentence]
- Option 2: [One sentence]
- Option 3: [One sentence]
Comparison
- Option 1: [High / Medium / Low] user impact - [Why]. [High / Medium / Low] effort - [Why].
- Option 2: [High / Medium / Low] user impact - [Why]. [High / Medium / Low] effort - [Why].
- Option 3: [High / Medium / Low] user impact - [Why]. [High / Medium / Low] effort - [Why].
MVP
- Winner: [Chosen first bet]
- Core features:
- [Feature 1]
- [Feature 2]
- [Feature 3]
- v1 exclusions:
- [Exclusion 1]
- [Exclusion 2]
Risks and Mitigations
- Risk: [Name it]. Mitigation: [Specific action].
- Risk: [Name it]. Mitigation: [Specific action].
Closing Line
"To summarize: I'd focus on [target segment], specifically around the pain of [top pain point], and build [MVP] as the first bet."