/documd-visuals

Channel Performance Comparison — Same Metrics, Three Channels (Infographic)

Best for: putting acquisition channels side by side on identical metrics Avoid when: channels are measured on different scales or windows Answers: which channel is efficient, which is growing, and which needs intervention

infographic compare-hierarchy-row-letter-card-rounded-rect-node
theme
  colorPrimary #2b66c4
  palette
    - #2b66c4
    - #2f9e44
    - #f3a33c
    - #d1242f
    - #7048e8
    - #0f9b9b
    - #c16f8a
    - #7c5a3d
data
  title Acquisition Channel Review
  desc Same three metrics, same 90-day window
  compares
    - label Paid Search
      desc Highest volume, rising cost
      children
        - label New customers
          desc 2,140
        - label Cost per signup
          desc $38
        - label 90-day retention
          desc 71%
    - label Partner Referrals
      desc Smaller, cheapest, stickiest
      children
        - label New customers
          desc 860
        - label Cost per signup
          desc $12
        - label 90-day retention
          desc 88%
    - label Content
      desc Slow compounding
      children
        - label New customers
          desc 1,180
        - label Cost per signup
          desc $21
        - label 90-day retention
          desc 79%

Data Shape

One compares entry per channel, each with three children rows using the same labels. Units live in the desc ($38, 71%) because this structure renders text, not axes.

Key Options

Pitfalls

• ❌ Mixed units without labels → ✅ write $38 and 71%, the reader cannot infer them
• ❌ Winner-by-count only → ✅ partner referrals win on efficiency despite lower volume; say so
• ❌ More than four metrics → ✅ beyond four rows this collapses into a table

Alternatives