Traffic Source Mix — Where Sessions Come From (Infographic)
Best for: a marketing snapshot where the split matters more than the trend Avoid when: the reader needs volume over time (use a line chart) Answers: the share each acquisition source contributes, with the definition on the card
infographic chart-pie-compact-card
theme
colorPrimary #2b66c4
palette
- #2b66c4
- #2f9e44
- #f3a33c
- #d1242f
- #7048e8
- #0f9b9b
- #c16f8a
- #7c5a3d
data
title Session Sources — August
desc Definitions travel with each slice
values
- label Organic search
value 42
- label Direct
value 26
- label Paid social
value 18
- label Referral
value 9
- label Email
value 5Data Shape
values with numbers that sum to a meaningful whole (here, percentages of sessions). Definitions belong in
desc; the compact-card variant keeps them visible next to the slice.
Key Options
| Option | Effect |
|---|---|
infographic chart-pie-compact-card |
Slices with descriptive cards |
chart-pie-pill-badge |
Badge labels — tighter, good for five slices |
chart-pie-plain-text |
No cards at all; quietest option |
Pitfalls
- ❌ Mixed units (sessions and revenue in one pie) → ✅ one unit per chart
- ❌ Ten slices → ✅ group the tail into "Other" past five slices
- ❌ Using it for growth → ✅ pies show composition, not change
Alternatives
| Variant | Use instead |
|---|---|
| Cost categories rather than traffic | cost-structure-split.md |
| Revenue by region | regional-revenue-split.md |
| Channel efficiency comparison | channel-performance-comparison.md |