Choose Consistent Brand Capitalization
Pick one capitalization style for the brand name and enforce it everywhere. Prefer a single word with an initial capital (e.g., "Typewolf" not "TypeWolf" or "TYPEWOLF"). Avoid all-caps brand names in running text (they disrupt reading flow), and mid-word capitals unless essential to the brand.
Drop ".com" in prose. Enforce the style across all media, docs, and code.
Incorrect (inconsistent capitalization):
<p>Welcome to TypeWolf.com</p> <!-- .com, mid-word cap -->
<p>TYPEWOLF is a typography resource.</p> <!-- all caps in prose -->
<p>Visit typewolf for inspiration.</p> <!-- lowercase -->Correct (consistent style):
<p>Welcome to Typewolf</p>
<p>Typewolf is a typography resource.</p>
<p>Visit Typewolf for inspiration.</p>