Keep Type Consistent Across Media
Use the same typefaces across web, print, and app, licensing each medium separately as needed. Consistency builds recognition: readers subconsciously tie your type choices to your brand.
Incorrect (different faces per medium):
Web: font-family: 'Open Sans', sans-serif;
Print: Myriad Pro (from Adobe)
App: San Francisco (system font)Correct (same family everywhere):
Web: font-family: 'Inter', sans-serif;
Print: Inter (desktop license)
App: Inter (embedded font)When a font is unavailable on a platform, use the closest metrically compatible alternative. Document the type system and its platform-specific variations.