Brand Consistency Checklist
Visual Consistency
Logo
- Correct logo version used
- Proper clear space maintained
- Approved colors only
- Legible at all sizes
- No unauthorized modifications
Colors
- Only brand palette colors
- Consistent color application
- Proper contrast for accessibility
- Color ratios maintained
Typography
- Brand fonts used
- Correct weights/styles
- Proper hierarchy
- Consistent formatting
Imagery
- Matches brand style
- Consistent editing/filters
- Appropriate subjects
- Quality standards met
Voice Consistency
Tone
- Matches brand personality
- Appropriate for context
- Consistent across channels
- No conflicting messages
Language
- Brand terminology used
- Consistent capitalization
- Proper abbreviations
- Jargon level appropriate
Messaging
- Aligns with key messages
- Value prop clear
- Differentiators highlighted
- CTAs consistent
Channel Audit
Website
- Homepage
- Product pages
- Blog/content
- Footer/navigation
Social Media
- Profile images
- Cover images
- Bio/about sections
- Post templates
- Header/footer
- Templates
- Signatures
- Automated messages
Collateral
- Presentations
- One-pagers
- Business cards
- Promotional materials
Common Issues
| Issue | Fix |
|---|---|
| Outdated logo | Replace with current version |
| Off-brand colors | Update to palette |
| Wrong font | Replace with brand font |
| Inconsistent voice | Apply style guide |
| Mixed messaging | Align to framework |
Audit Frequency
| Asset Type | Frequency |
|---|---|
| Website | Monthly |
| Social profiles | Quarterly |
| Email templates | Quarterly |
| Sales materials | Quarterly |
| Full brand audit | Annually |