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App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.

Use this Skill: https://skilld.dev/gh/rshankras/claude-code-apple-skills/app-store

This session only. Nothing lands on disk.

originality-checkSKILL.md

≈1k tokens on demand. Your agent reads this file only when SKILL.md points to it.

Originality Check

Decide, with evidence, whether an app is distinct enough to exist — before you build it or submit it.

At portfolio scale, shipping many similar small apps risks Guideline 4.3 (spam / duplicate) — this is the go/no-go distinctness gate that keeps that from happening.

Where it fits (read the seams)

  • Not rejection-handler. That works a rejection you already have. This is upstream — it prevents the 4.3 by catching sameness before you ship.
  • Not competitive-analysis / market-research. Those size demand and position you in the market. This judges distinctness (function + content + metadata) vs your own portfolio and vs near-identical competitors — a spam risk, not a demand question.
  • Two moments to run it: at validate / new-app (don't build a dup) and before submit (don't trip 4.3). Also periodically across the portfolio (internal cannibalization / template-sameness).

Prerequisites

  • The app idea or a shipped app to evaluate (name, one-line function, target metadata).
  • Optional: .planning/VALIDATION.md (competitor + market data). If missing/stale, gather fresh via WebSearch or the product/competitive-analysis skill.
  • Optional ASC access to read the developer's existing portfolio (list_apps / get_metadata).

Flow

  1. Internal check (your own portfolio). list_apps → for each shipped app read its positioning (get_metadata). Does the candidate overlap one you already ship in function, code template, or metadata? Two apps that differ only in theme/reskin = 4.3 risk.

  2. External check (the market). Read VALIDATION.md if present; otherwise WebSearch for close look-alikes. Judge: is the core function a thin reskin of an existing app, or a genuine wedge?

  3. Distinctness scorecard. Score each dimension meaningful difference vs cosmetic, and flag any that is only skin-deep:

    Dimension Distinct if…
    Function it does something materially different, not a template swap
    Content / data unique data or content, not a generic wrapper
    Metadata name / keywords / screenshots not near-identical to siblings or competitors
    UX / value a real reason a user picks this one
  4. Verdict + remedy.

    • Distinct → proceed.
    • Borderline → give concrete ways to differentiate (merge sibling apps into one configurable app, add the unique wedge, or drop it); if approved, name the specific wedge that MUST be built to clear 4.3.
    • Duplicate → recommend not shipping; consolidate any existing thin apps into one strong app instead.
  5. Record. Write the verdict + reasoning to .planning/ (VALIDATION or STATE). For a borderline-approved app, record the wedge as a build requirement so plan/build deliver it.

Done

  • A written verdict (distinct / borderline+wedge / duplicate) with per-dimension reasoning, and — if borderline — the specific differentiation that must ship before submission.

Caveats

  • Cosmetic theming ≠ differentiation — Apple judges function + metadata similarity, not intent.
  • Protect the account. When in doubt between "borderline ship" and "consolidate," prefer one strong app over several thin ones.
  • Guideline numbers/text drift — confirm current 4.3 wording at the App Review Guidelines (captured 2026-07).

Source: SKILL.md on GitHub

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  • Gen Agent Trust Hub16d

    The app-store skill provides specialized capabilities for App Store Optimization and marketing. It includes sub-skills for handling rejections, analyzing market originality, and managing In-App Purchases (IAP). The skill uses local shell execution for a provided Python utility to interact with the App Store Connect API. While it processes external data from web searches and project files, which introduces an indirect prompt injection surface, the risk is mitigated by explicit requirements for user confirmation and mandatory 'dry-run' reviews of actions.

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Signed by skilld at 32566aa. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 2 months ago.

Steadyupdated 3 months ago
What it can do
Reads files Edits files Network
last_verified
2026-07-16
review_by
2027-06-22
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