/segmently-unit-economics

UC-9 — What your ad account reports

Route: "what Ads Manager shows", a ROAS mismatch (SKILL.md § Router) · Eval: P9 · MCP: uc-9

Turns

• Which figures the reader reads off the ad account, and its window — what the message carries is not asked.
• The reader's own words are never echoed where rule 8 bans them: their "Meta will show" is answered in the present tense — "the ad account reports", "the CLI prints".

Calls

• npx -y @segmently/cli ue evaluate <file> --explain — the scenario as it stands (its valueBasis).
• The gross variant — a copy with deductions emptied, its own run: ROAS on list price is its kpis.roas (nothing deducted: no second run — the two coincide).
• The first-charge view — a copy with basis: "first", its own run.
• npx -y @segmently/cli ue link <file> --label '<name>' — each run the answer shows.

Answer skeleton

1. The rows of references/fields.md § The ad account's figures that the reader's figures need, each with its CLI field, read from the run the row names — the base, the gross variant, the basis: "first" run. A cost-per-purchase question always takes the CAC per paying customer row beside its n/a (kpis.cacPerPayer, named per paying customer — payers, never purchase events), and a ROAS question takes the net ROAS row. The two windows are named, never reconciled.
2. A free trial on the web: the platform optimises on cards that may never pay — say it.
3. The links: privacy.sentence first when privacy.due, each under the ue link call that minted it.
4. ONE verdict sentence read off the base run, in the present tense (which figure the account's and the CLI's differ on).
5. The boundary: walk.opener, the base's walk.lines, then the lines of § Boundary.

Boundary

Assembled (SKILL.md § The boundary) from the rendered walk: walk.opener, the base's walk.lines, then:

• whatever the reader read off their ad account — measured: the account, in the reader's words;
• the value basis (basis) the scenario carries — assumed;
• not testable soon: the platform's own attribution — this CLI has no view of it, and the two windows are named, never reconciled.

Stops

• Cost per purchase: n/a ("this CLI version does not compute it yet") — never kpis.requiredValuePerTap, never derived from purchasesPerMonth.