Example Week (Instagram)
A filled-in 7-day plan for a creator launching a design course to junior designers and career switchers. Theme: "launching our design course". Pillar mix: 40% Educational / 30% Story / 20% Engagement / 10% Promotion. Cadence: 6 feed posts + daily stories.
7-day calendar
| Day | Format | Pillar | Formula | Angle | Goal | Time |
|---|---|---|---|---|---|---|
| Mon | Reel | Educational | IG9 Pattern-Interrupt | "you are posting your portfolio in the wrong order" | shares | 12:30 PM |
| Tue | Carousel | Educational | IG5 Listicle | "7 portfolio mistakes that cost the interview (most do #4)" | saves | 11:30 AM |
| Wed | Story set | Engagement | poll + question stickers | "which homepage layout would you click?" | comments | 7:00 PM |
| Thu | Carousel | Story | IG6 Before/After | "my first portfolio vs the one that got me hired" | follows | 11:00 AM |
| Fri | Single image | Engagement | IG3 Relatable | "opening Figma to fix one spacing issue and rebuilding the whole page" | comments | 1:00 PM |
| Sat | Reel | Educational | IG10 How-I Teardown | "how I redesign a landing page in 25 minutes" | saves | 10:00 AM |
| Sun | Carousel | Promotion | IG8 Steal-This Framework | "the 4-part framework I teach in the course (doors open today)" | follows | 6:00 PM |
Stories run daily underneath: behind-the-scenes of building the course, a poll or question sticker, and a reshare of that day's or a recent feed post.
Weekly saves goal
- Headline target: beat last week's saves + shares.
- Save-bait posts this week: Tue (IG5), Sat (IG10), Sun (IG8), with Thu (IG6) also save-and-follow. That is 3+ save-bait, target met.
- Send-bait posts: Mon (IG9 pattern interrupt), and Thu's before/after is send-worthy. Target of 2 met.
Daily story cadence
- Mon-Sun: 2-4 frames/day.
- At least one reshare/day of a recent feed post (pushes it to followers who missed it, a send-equivalent signal).
- Wed and the launch Sunday lean on interactive stickers (poll, question, quiz) to pull taps and seed comments.
Balance check
- Format mix: 2 Reels, 3 carousels, 1 single image, daily stories
- 3+ save-bait posts (Tue, Sat, Sun) and 2 send-bait (Mon, Thu)
- 1 real first-person story post (Thu before/after)
- No pillar over 50%: Educational 3/6, Story 1/6, Engagement 2 (image + stories), Promotion 1/6
- No formula repeated more than twice
- Promotion = 1 post (Sun)
- Goal mix spread: saves (Tue, Sat, Sun), shares (Mon, Thu), comments (Wed, Fri), follows (Thu, Sun)
Notes
- The launch carousel (Sun) is the only hard-promotion post; the four educational and story posts before it earn the trust that makes the offer land.
- Hashtags: rotate a 3-5 sized set per post via
ig-hashtag-strategist(the portfolio posts share niche tags like#juniordesignerand#portfolioreview; the launch post adds the course's branded tag). - Each post still needs the user's image or video; the planner sets the angle and format, the writer skills draft the caption, the user supplies the media.
