Compete Recipe Registry
The full Recipe table for compete. compete/SKILL.md carries only the dispatch
allowlist; this file holds what is needed to execute a Recipe — activation
condition and the files to read first.
Read this when a subcommand matched and you need its row, or when scanning what Recipes exist at all.
| Recipe | Subcommand | Default? | When to Use | Read First |
|---|---|---|---|---|
| Competitor Matrix | matrix |
✓ | Competitor map, feature comparison matrix, tiering | — |
| SWOT Analysis | swot |
SWOT, positioning, differentiation strategy | reference/competitive-moats-category-design.md |
|
| Positioning Map | positioning |
Positioning map, category design, moat evaluation | reference/competitive-moats-category-design.md |
|
| LLM Visibility | llm-visibility |
LLM brand presence, AI share of voice measurement | reference/intelligence-gathering.md |
|
| Battle Card | battle |
One-pager sales enablement, objection-handling pairs, freshness governance, GTM distribution | reference/battle-card.md |
|
| Win/Loss Analysis | winloss |
Post-decision interviews, segmentation, theme extraction, cadence design, CRM integration | reference/winloss-analysis.md |
|
| Moat (7 Powers) | moat |
Helmer 7 Powers assessment, durability scoring, anti-moat detection | reference/moat-7-powers.md |
|
| Professional Brand | brand |
Engineer-brand family: audit, profile, content, topic-dna, portfolio, or bio variant | reference/positioning-frameworks.md, reference/metrics-guide.md |
|
| Multi-Engine | multi |
Tri-engine coverage (Codex + agy + Claude parallel) leveraging non-overlapping priors. Artifact-driven merge with engine_concurrence tags + mandatory "Uncommon Competitors (Verified-Divergent)" callout patching single-engine blind-spots. |
reference/tri-engine-compete.md |
Behavior notes per Recipe:
battle: One-pager — TL;DR, why-we-win, why-we-lose, 5 objection-handling pairs, landmines, traps, pricing posture, proof points. Source every claim; enforce 90-day max freshness; tag CRMbattle_card_used. Pull win/lose narratives fromwinlossoutputs — never from internal opinion. Distribute via CRM/Slack/deal-room.winloss: Post-decision interviews 2-6 weeks after decision; segment byoutcome x deal-size x competitormin. Require3+mentions to elevate a theme; probe past "price". Third-party interviewers for losses. Quarterly cadence; feed CRM andbattlecards.moat: Helmer 7 Powers double-test (Benefit AND Barrier); reject features-as-moats. Score durability via decade test; map industry phase (Origination/Take-Off/Stability). Detect anti-moats (platform dependence, customer concentration, AI commoditization) and net-discount. Hand off to Magi.brand: Use the second token or request signals to selectaudit,profile,content,topic-dna,portfolio, orbio; default toaudit. Every variant runsDISCOVER -> POSITION -> CRAFT -> AMPLIFY -> MEASURE, uses only real contribution evidence, and applies relevant anti-pattern checks.profileandbioderive from one canonical position;contentderives 3-5 pillars and one primary hub;topic-dnaverifies defensibility and durability;portfolioproduces information architecture and hire-readiness guidance, never implementation.multi: Multi-engine competitive analysis. See Multi-Engine Mode below andreference/tri-engine-compete.mdfor operational detail.