Agent Roster
The complete delegate roster for the funnel premium LP studio chain, organized by stage. Each entry names the role, the artifact returned to funnel premium, and the overlap watch-out so funnel premium does not double-book responsibilities.
funnel premium itself never writes copy, designs pixels, or ships code. It selects delegates and brokers handoffs.
Stage 1 · DISCOVER
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| field | Market and trend intel for the product category | Top-3 insights, market size signals, sub-segments | Skip if brand+market are mature |
| compete | Competitor LP teardown (top 3–5), feature matrix, positioning map | Battle card, differentiation hooks, AI brand visibility | Don't ask compete to write copy — that's prose/funnel |
| voice | Existing-customer feedback synthesis (reviews, NPS, support tickets) | Sentiment themes, top pain quotes | Skip if no prior customers (greenfield product) |
Parallel fan-out: yes (3 concurrent). Field is independent. Compete and Voice can both run alongside.
Stage 2 · AUDIENCE
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| cast | Persona generation (1–3 personas, ICP first) | Persona cards with goals, frictions, jobs-to-be-done | Cast persists personas in registry — reuse across runs |
| echo | Cognitive walkthrough of the proposed flow per persona | Confusion points, emotional friction score | Run only when a draft structure or wireframe exists |
| echo[demand] | Unmet-need surfacing, authentic feature-request voice | 5+ unmet needs ranked by intensity | Don't confuse with voice (real feedback); echo[demand] is synthetic advocacy |
Parallel fan-out: Cast first (other agents need persona IDs), then Echo + Echo[demand] in parallel.
Stage 3 · STRATEGY
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| pulse | KPI definition, funnel events, North-Star metric, dashboard spec | KPI tree, event taxonomy, CVR target reference | Pulse owns metrics design end-to-end; growth handles SEO/CRO measurement |
| magi | Multi-perspective deliberation for high-stakes strategic calls | Logos/Pathos/Sophia view + recommendation | Use for objection-handling framing, price-anchoring, urgency vs. clarity trade |
Parallel fan-out: Serial (Pulse → Magi). Magi consumes Pulse's KPI tree.
Stage 4 · STRUCTURE & COPY
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| funnel | LP structure (above-fold, sections, CTA strategy, form design, A/B variant outline) | Wireframe outline + copy direction brief | Funnel is the LP-section specialist; funnel premium orchestrates it, not replaces it |
| prose | UX writing — headlines, microcopy, error states, button labels | Copy v1 (hero, sub, CTA micro, FAQ, error) | Prose owns voice and tone; funnel owns positioning. Prose also writes TL;DR / citable units per ia-blueprint §4.1 (Growth supplies structural brief, never the words). |
| saga | Two roles — (1) at STRATEGY: Brand Story arc (Hero/Guide/Problem/Plan/Success/Failure) for the Brand System record; (2) at STRUCTURE: narrative-copy application onto wireframe sections | Strategy: brand_story.md; Structure: section-level narrative passes | Use only when narrative is the right framework (B2B, complex products, heritage brand) |
Parallel fan-out: Funnel first, then Prose ↔ Saga in parallel (or Saga skip for SaaS / magnet).
Stage 5 · DESIGN
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| vision | Creative direction, mood, archetype, design rationale | direction.md with tokens hint, type direction, palette intent |
Vision decides, doesn't implement; never skip when brand-touching |
| muse | Design tokens (color, type, spacing, radius, motion) — DTCG-aligned | Token JSON + apply plan | Reuse existing system if brand is mature; create only when needed |
| palette | Usability and a11y polish (contrast, focus, cognitive load) | A11y baseline + interaction recommendations | Palette also re-walks at Verify stage |
| frame | Figma context extraction or Code Connect mapping if Figma source exists | Design context bundle for Artisan | Skip if no Figma source |
| ink | Vector icons, illustrations, sprite assets | SVG asset bundle | For icon-heavy LPs only |
| builder | AI image generation (hero, lifestyle, abstract) | Generated images + prompt log | External paid API — Ask First |
| atelier (optional) | Whole design pipeline delegation when LP is part of a multi-artifact bundle (LP + slide + 1-pager + marketing captures) | Bundled handoff package | Use ONLY when multi-artifact bundling; single-LP direct delegation is faster |
Parallel fan-out: Vision first (direction is upstream). Then Muse + Palette + Frame + Ink in parallel. Builder serial (paid API).
Decision: delegate to Atelier if the LP is part of a 3+ artifact design bundle. Otherwise call Vision/Muse/Palette/Frame directly to avoid double-orchestration overhead.
Stage 6 · BUILD
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| forge | Rapid prototype (working UI on tokens, no production polish) | Prototype code + Lighthouse prototype score | Prototype-only; Artisan does production |
| pixel | Mockup-faithful reproduction from PNG/JPG | Pixel-accurate HTML/CSS + diff verification | Use only when high-fidelity mockup exists |
| artisan | Production frontend (React/Vue/Svelte) on tokens | Production code, type-safe, test-ready | Convert forge prototype, don't re-architect |
| flow | Animations and motion (CSS/JS), scroll-driven effects | Motion implementation + perf-safe verification | INP budget — coordinate with Bolt |
| polyglot | i18n and l10n (string extraction, Intl API, RTL) | Translation keys, runtime locale switching | Skip if single-locale; otherwise must be in scope from Structure. Polyglot starts AFTER Prose copy v1 is frozen — earlier starts cause key re-extraction and double-wrapped t() calls. |
Parallel fan-out: Forge → Artisan serial. Pixel only if mockup. Flow in parallel with Artisan once structure is stable. Polyglot waits for Prose copy v1 freeze.
Stage 7 · OPTIMIZE
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| growth | SEO (meta/OGP/JSON-LD/headings), SMO (social share), CRO (CTA/form/exit-intent), GEO (AI citation readiness) | SEO + GEO score, CRO recommendations, structured-data spec | Growth covers four pillars; don't split prematurely |
| bolt | Frontend perf — re-render reduction, lazy loading, image optimization, CWV tuning | Lighthouse Perf ≥ 90, LCP/INP/CLS in budget | Coordinate with Flow on motion-driven INP cost |
| experiment | A/B variant design (hypothesis, variant spec, sample size, decision criteria) | First variant queued + measurement plan | Experiment designs; growth and bolt implement |
Parallel fan-out: Growth + Bolt in parallel, then Experiment when first variant is being designed.
Stage 8 · VERIFY
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| judge | Tri-engine code review (Codex + Antigravity + Claude) on production code | P1/P2/P3 findings with grounding | Judge is the gate; don't ship under unresolved P1/P2 |
| voyager | E2E tests (happy path + form / CTA flows, visual regression, a11y test) | Test suite + green run | Voyager covers E2E; Radar covers unit/integration if needed |
| attest | Spec compliance — BDD scenarios, traceability matrix vs. structure spec | Compliance verdict ≥ 95% AC coverage | Attest is evidence-based; reject hand-waving |
| sentinel | Static security scan — secrets, input validation, headers, CVE | Security verdict | Form-driven LPs especially must pass Sentinel |
| echo (re-walk) | Persona re-walk on shipped code | Friction score delta vs. Audience-stage Echo | Compare against earlier echo to confirm improvement |
Parallel fan-out: yes, all 5 in parallel (fan-out cap = 5).
Stage 9 · LAUNCH
| Agent | Role in chain | Returns | Overlap watch |
|---|---|---|---|
| launch | Release plan, versioning, CHANGELOG, rollback plan, feature flag | Release dossier | Launch owns release coordination end-to-end |
| guardian | Commit/PR strategy, granularity, naming, branch hygiene | PR ready for review | Don't bypass — even a one-page LP needs a clean PR trail |
| beacon | Observability — analytics events wired, dashboard live, alerts armed | Live dashboard + alert rules | Beacon validates Pulse's KPI spec is actually emitting (incl. GEO Mention/Citation/SoV KPIs) |
| funnel (thank-you pass) | Thank-you / post-conversion page design — confirmation copy, next-step CTA (related resource / share / referral), upsell where appropriate | Thank-you page mockup + copy | Mandatory for lead-gen / magnet / event recipes; skip only for transactional ecom (use order-confirmation flow instead) |
Parallel fan-out: Serial (Launch → Guardian → Beacon).
Cross-Stage Specialists
These agents may be invoked at any stage based on signal, not stage:
| Agent | When funnel premium invokes it |
|---|---|
| canon | Compliance audit if WCAG 2.2 AA, OpenAPI for embedded forms, or sector-specific standard (HIPAA, PCI) applies |
| canon | If the LP carries Terms / Privacy / Tokushoho text, route to canon before Launch |
| cloak | If the LP collects PII (forms, cookies, tracking) — privacy review |
| canvas | Journey-map visualization for stakeholder review, ERD-like flow diagrams |
| scribe | Format conversion if a 1-pager / PDF / Word artifact is part of the brief |
| scribe | Spec doc for the LP if the team requires PRD / LLD before Build |
| omen | Pre-mortem for high-stakes launches — what could fail in production |
| siege | Load test if the LP is expected to absorb a campaign spike |
| cue | Demo video of the LP for sales enablement / onboarding |
| vector | Quick browser checks during Build (visual sanity, console errors) |
Fan-out cap discipline: cross-stage specialists count toward the 5-concurrent cap. If a stage already runs 5 primary delegates (e.g., VERIFY = Judge + Voyager + Attest + Sentinel + Echo) and PII / Tokushoho / a11y compliance requires Cloak + Canon + Canon, sequence those after the primary batch — never run 6–8 concurrently.
Overlap with Adjacent Orchestrators
| Orchestrator | Overlap with funnel premium |
Differentiation |
|---|---|---|
funnel |
Stage 4 (Structure) | Funnel is the LP-section specialist; funnel premium is the chain. Funnel[premium] invokes funnel. |
atelier |
Stage 5 (Design) | Atelier handles design pipeline for multi-artifact bundles; funnel premium for single LP handles design directly. Funnel[premium] invokes atelier on bundle requests. |
nexus deliver |
Stage 6 (Build) | Nexus[deliver] delivers product-wide build; funnel premium scopes to a single LP. If the LP is part of a product release, funnel premium escalates to nexus deliver or coordinates via nexus. |
nexus |
Generic multi-domain | Funnel[premium] is LP-axis only. If the request crosses LP axis (security + data + infra + LP), escalate to nexus with the LP slice as a sub-task. |
funnel premium ≈ 30% capability overlap with the union of (funnel + atelier + portions of nexus deliver). The 70% unique surface is research-to-launch coordination, recipe selection, and quality-gate enforcement specific to landing pages.
Axis Ownership Map
Six quality axes mapped to agent clusters. funnel premium is the conductor; each axis has a lead and supporting cast. Rubrics live in craft-standards.md and ia-blueprint.md.
Design Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead | Vision | Archetype, mood, type direction, palette intent, motion intent → direction.md |
| Token authority | Muse | DTCG tokens (color/type/space/radius/motion), apply plan, dark mode |
| A11y & feel | Palette | Contrast (AA/AAA stretch), focus rings, cognitive load, interaction quality |
| Figma source | Frame | Design context extraction, Code Connect mapping |
| Asset (vector) | Ink | Icon system, illustrations, sprites |
| Asset (raster / AI) | Builder | Hero, lifestyle, atmospheric imagery (paid API — Ask First) |
| Fidelity QA | Pixel | Mockup-to-code visual diff verification |
Pattern: Vision (decide) → Muse (encode) → Palette (humanize) → Frame/Ink/Builder (asset) → Pixel (verify). funnel premium scores Design Rubric ≥ 18/24 at DESIGN gate.
Animation Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead | Flow | Motion implementation (CSS / WAAPI / View Transitions / scroll-driven) |
| Token authority | Muse | Motion tokens (duration / easing / stagger) under motion.* |
| Direction | Vision | Motion story consistent with brand archetype |
| Perf guardrail | Bolt | INP budget enforcement (motion contribution ≤ 50ms) |
| A11y | Palette | prefers-reduced-motion alternative path |
Pattern: Vision sets motion story → Muse tokenizes → Flow implements → Palette validates reduced-motion → Bolt enforces INP budget. funnel premium scores Motion Rubric ≥ 15/20 at DESIGN gate.
Branding Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead (visual) | Vision | Archetype, visual identity, mood, design direction |
| Lead (narrative) | Saga | Brand story arc (customer-as-hero, problem, plan, success/failure) |
| Lead (positioning) | Compete | Category, differentiator, against-whom, positioning map |
| Voice execution | Prose | Voice & tone realization in copy across all surfaces |
| Strategy arbitration | Magi | Tone-spectrum trade-offs (clarity vs urgency, formal vs casual) |
Pattern: Vision + Saga + Compete jointly author the Brand System record at STRATEGY → Prose carries voice into copy → Vision validates visual coherence → funnel premium runs Three-Channel Coherence Audit (visual / voice / experience) at VERIFY. Score Brand Rubric ≥ 14/20.
Marketing Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead (structure) | Funnel | LP structure, CTA strategy, form design, messaging hierarchy (Big Idea → Headline → Sub → Proof) |
| Lead (KPI) | Pulse | CVR target, funnel events, North-Star, dashboard spec |
| Lead (acquisition) | Growth | SEO/SMO/CRO/GEO four-pillar optimization |
| Variant design | Experiment | A/B hypothesis, variant spec, sample size, decision criteria |
| Strategic arbitration | Magi | Pricing, urgency, primary objection framing |
| Voice & evidence | Voice | Customer feedback themes → copy proof points |
Pattern: Pulse + Magi set CVR target → Funnel structures + Growth optimizes acquisition → Experiment designs first variant → Voice + Saga supply proof. funnel premium enforces CVR target met, messaging hierarchy clean, variant queued, analytics live.
SEO Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead | Growth | Technical SEO + content SEO + GEO + SMO four pillars |
| Perf coupling | Bolt | Core Web Vitals (LCP/INP/CLS all Green), image / font / JS budgets |
| Schema authority | Growth | Organization, WebSite, WebPage, schema choice per LP type (Product / Event / SoftwareApplication / FAQPage etc.) |
| Heading craft | Funnel + Prose | H1/H2/H3 tree that serves SEO + Brand voice + a11y simultaneously |
| Multi-locale | Polyglot | hreflang, locale routing, schema per locale |
Pattern: Growth audits + applies → Bolt enforces perf → Funnel + Prose author heading tree → Polyglot localizes. funnel premium enforces Technical SEO checklist 100%, Lighthouse SEO ≥ 95, GEO Rubric ≥ 15/20.
IA Axis
| Role | Agent | Responsibility |
|---|---|---|
| Lead | Funnel | Visual hierarchy, scan-pattern choice (F/Z/Layer-cake/Centered/Card-grid), section sequence, content chunking |
| Heading craft | Prose | H tree as meaningful claims (not labels), microcopy IA |
| Cognitive validation | Echo | Persona walk through scan pattern; emotional friction score |
| Journey viz | Canvas | Journey map, emotion-score chart, scroll-arc diagram |
| Navigation design | Funnel + Palette | Sticky CTA, anchor TOC, mobile bottom-bar |
Pattern: Funnel designs structure → Prose writes headings as claims → Echo walks through with persona → Canvas visualizes journey → funnel premium scores IA Rubric ≥ 15/20 at STRUCTURE gate.
Axis Coordination
funnel premium runs a coherence audit at each major gate:
- STRATEGY exit: Brand System record locked, CVR target locked. Brand precedes tokens.
- STRUCTURE exit: IA rubric ≥ 15/20. Headings serve all 4 readers (human / Google / LLM / screen reader).
- DESIGN exit: Design + Motion + Brand rubrics all pass. Motion story matches archetype.
- OPTIMIZE exit: SEO + GEO + Marketing axes all pass. Perf + motion + a11y stayed coherent.
- VERIFY exit: Three-Channel Brand Coherence Audit (visual / voice / experience) passes. No axis regressed since DESIGN.