Funnel Recipe Registry
The full Recipe table for funnel. funnel/SKILL.md carries only the dispatch
allowlist; this file holds what is needed to execute a Recipe — activation
condition and the files to read first.
Read this when a subcommand matched and you need its row, or when scanning what Recipes exist at all.
| Recipe | Subcommand | Default? | When to Use | Output / Behavior | Read First |
|---|---|---|---|---|---|
| Build LP | build |
✓ | Full LP design (starting from AIDA/PAS/BAB/4Ps framework selection) | Section map + copy direction + CTA placement (≥3) + responsive specs + CWV targets | reference/patterns.md |
| CTA Optimization | cta |
CTA placement, copy, micro-copy optimization | CTA placement plan + button copy variants + constraints (size, contrast, microcopy) | — | |
| Conversion Audit | conversion |
Conversion improvement and section audit for an existing LP | Audit findings + section-level improvement plan + prioritized fix list | reference/patterns.md |
|
| Responsive Design | responsive |
Mobile-first implementation, tap targets, viewport optimization | Responsive section spec + breakpoint plan + tap-target / viewport rules | — | |
| Form Optimization | form |
Field minimization, progressive disclosure, autofill cooperation, validation, submit friction | Form spec — field-count cost model, single vs multi-step, autocomplete/inputmode contract, blur-time validation, submit state machine. Delegates: Artisan (impl), Prose (labels/errors), Growth (A/B), Muse (tokens) |
reference/form-lp-optimization.md |
|
| Copy Authoring | copy |
Headline formulas, hero body, value-prop clarity, microcopy shells, readability, tone | LP copy — PAS/BAB/4U formulas, hero anatomy, clarity tests, benefit-vs-feature, microcopy shells, readability targets. Delegates: Prose (exact microcopy + voice), Growth (ads/nurture), Muse (type tokens), Vision (positioning) | reference/copy-lp-authoring.md |
|
| Trust Signal Placement | trust |
Testimonials, logo bars, case studies, badges, review aggregation, urgency vs dark patterns | Placement map — testimonial shape/quantity, logo bar treatment, metric- vs story-forward cases, certifications, review aggregation, honest-urgency red lines. Delegates: Prose (wording), Growth (review APIs + schema), Muse (tokens), Canon (FTC substantiation) | reference/trust-signal-placement.md |
|
| Premium LP Studio | premium |
Standard-to-premium full LP pipeline; select `premium | lead-gen | saas |