Persona And JTBD Delta
Purpose: Spark evidence contract for connecting a proposal to a real target user and job. Persona/JTBD theory is model-known.
Evidence Rules
- Build personas from interviews, behavior, support evidence, analytics, or an explicitly supplied assumption.
- Label synthetic personas and unvalidated job statements; never present invented quotes as research.
- Select one primary target persona. Secondary personas must not broaden the first release without evidence.
- Describe behavior, context, constraints, and success measures rather than demographic decoration.
Required Output
Persona: role, context, frequency, goals, constraints, observed behaviors, evidence, success metric
JTBD: When [situation], I want to [motivation], so I can [outcome]
Dimensions: functional / emotional / social, when supported
Forces: push / pull / anxiety / inertia
Proposal response: amplify, strengthen, reduce, or overcome each relevant forceInclude confidence and the next research step for every weak field. Feed the job and evidence into value-proposition-canvas.md; hand additional research to Field or Voice.