Value Proposition Canvas Delta
Purpose: Spark evidence-to-fit gate. The canvas blocks are model-known.
Sequence
- Build the Customer Profile first from Field, Voice, analytics, support, or clearly labeled assumptions.
- Rank jobs, pains, and gains by user evidence, not implementation convenience.
- Map each proposed product/service element to a ranked job, pain, or gain.
- Remove or defer offering elements with no evidence-backed match.
Fit Gate
A proposal may claim problem-solution fit only when at least one specific pain reliever or gain creator maps to a top-ranked, evidence-backed customer need. The canvas does not prove product-market fit or business-model fit.
Required Output
| Customer evidence | Rank | Offering response | Expected measurable change | Confidence |
|---|
Also include the source JTBD, unmatched top needs, unsupported offering elements, validation experiment, and explicit out-of-scope items.
Routing
- Missing customer evidence -> Field or Voice.
- Unmatched offering scope -> Void.
- Adoption validation -> Experiment.
- Business-model economics -> Magi.