/seo-plan

Agency/Consultancy SEO Strategy Template

Industry Characteristics

• Service-based, high-value transactions
• Expertise and trust are paramount
• Long consideration cycles
• Portfolio/case study driven decisions
• Relationship-based sales
• Niche specialization benefits

Recommended Site Architecture

/
├── Home
├── /services
│   ├── /service-1
│   │   ├── /sub-service-1
│   │   └── ...
│   └── /service-2
├── /industries
│   ├── /industry-1
│   ├── /industry-2
│   └── ...
├── /work (or /case-studies)
│   ├── /case-study-1
│   ├── /case-study-2
│   └── ...
├── /about
│   ├── /team
│   │   ├── /team-member-1
│   │   └── ...
│   ├── /culture
│   └── /careers
├── /insights (or /blog)
│   ├── /articles
│   ├── /guides
│   ├── /webinars
│   └── /podcasts
├── /contact
├── /process
└── /faq

Schema Recommendations

ProfessionalService Schema Example

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "Agency Name",
  "description": "What the agency does",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Agency St",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345"
  },
  "telephone": "+1-555-555-5555",
  "areaServed": "National",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Service 1"
        }
      }
    ]
  }
}

E-E-A-T Requirements

Team Pages Must Include

• Professional headshots
• Detailed bios with credentials
• Industry experience
• Speaking engagements
• Publications
• Social profiles

Case Studies Must Include

• Client name (with permission) or industry
• Challenge/problem statement
• Approach/methodology
• Results with specific metrics
• Timeline
• Testimonial quote

Content Priorities

High Priority

1. Service pages (detailed, specific)
2. Industry pages (vertical expertise)
3. 3-5 detailed case studies
4. Team/leadership pages

Medium Priority

1. Methodology/process page
2. Blog with thought leadership
3. Comparison content (vs alternatives)
4. FAQ page

Thought Leadership Topics

• Industry trend analysis
• How-to guides (non-competitive)
• Original research/surveys
• Event recaps and insights
• Expert interviews
• Tool/technology reviews

Content Strategy

Service Pages (min 800 words)

• Clear value proposition
• Methodology overview
• Deliverables list
• Relevant case studies
• Team members who deliver this service
• CTA to schedule consultation

Industry Pages (min 800 words)

• Industry-specific challenges
• How you solve them differently
• Relevant case studies
• Industry credentials/experience
• Client logos (with permission)

Case Studies (min 1,000 words)

• Executive summary
• Client background
• Challenge details
• Solution approach
• Implementation process
• Measurable results
• Client testimonial
• Related services/CTA

Key Metrics to Track

• Organic traffic to service pages
• Case study page views
• Contact form submissions from organic
• Time on page for key content
• Blog → service page conversion

Generative Engine Optimization (GEO) for Agencies

• Publish original case studies with specific, citable metrics and results
• Use Person schema with sameAs links for all team members (builds entity authority)
• Use ProfilePage schema for team member pages
• Include clear, quotable expertise statements in service page descriptions
• Produce original industry research and surveys AI systems can cite
• Structure thought leadership content with clear headings and extractable insights
• Maintain consistent agency entity information across directories, social profiles, and industry sites
• Monitor AI citation in ChatGPT, Perplexity, and Google AI Overviews for brand and key service terms