Generic Business SEO Strategy Template
Overview
This template applies to businesses that don't fit neatly into SaaS, local service, e-commerce, publisher, or agency categories. Customize based on your specific business model.
Recommended Site Architecture
/
├── Home
├── /products (or /services)
│ ├── /product-1
│ ├── /product-2
│ └── ...
├── /solutions (if applicable)
│ ├── /solution-1
│ └── ...
├── /about
│ ├── /team
│ ├── /history
│ └── /values
├── /resources
│ ├── /blog
│ ├── /guides
│ ├── /faq
│ └── /glossary
├── /contact
├── /support
└── /legal
├── /privacy
└── /termsUniversal SEO Principles
Every Page Should Have
- Unique title tag (30-60 chars)
- Unique meta description (120-160 chars)
- Single H1 matching page intent
- Logical heading hierarchy (H1→H2→H3)
- Internal links to related content
- Clear call-to-action
Schema for All Sites
| Page Type | Schema Types |
|---|---|
| Homepage | Organization, WebSite |
| About | Organization, AboutPage |
| Contact | ContactPage |
| Blog | Article, BlogPosting |
| FAQ | QAPage for genuine Q&A; FAQPage no longer yields rich results (retired May 2026); keep FAQPage only when useful for on-page content structure |
| Product/Service | Product or Service |
Content Quality Standards
Minimum Word Counts
| Page Type | Min Words |
|---|---|
| Homepage | 500 |
| Product/Service | 800 |
| Blog Post | 1,500 |
| About Page | 400 |
| Landing Page | 600 |
E-E-A-T Essentials
- Experience: Share real examples and case studies
- Expertise: Display credentials and qualifications
- Authoritativeness: Earn mentions and citations
- Trustworthiness: Full contact info, policies visible
Technical Foundations
Must-Haves
- HTTPS enabled
- Mobile-responsive design
- robots.txt configured
- XML sitemap submitted
- Google Search Console verified
- Core Web Vitals passing (LCP <2.5s, INP <200ms, CLS <0.1)
Should-Haves
- Structured data on key pages
- Internal linking strategy
- 404 error page optimized
- Redirect chains eliminated
- Image optimization (WebP, lazy loading)
Content Priorities
Phase 1: Foundation (weeks 1-4)
- Homepage optimization
- Core product/service pages
- About and contact pages
- Basic schema implementation
Phase 2: Expansion (weeks 5-12)
- Blog launch (2-4 posts/month)
- FAQ page
- Additional product/service pages
- Internal linking audit
Phase 3: Growth (weeks 13-24)
- Consistent content publishing
- Link building outreach
- GEO optimization
- Performance optimization
Phase 4: Authority (months 7-12)
- Thought leadership content
- Original research
- PR and media mentions
- Advanced schema
Key Metrics to Track
- Organic traffic (overall and by section)
- Keyword rankings (branded and non-branded)
- Conversion rate from organic
- Pages indexed
- Core Web Vitals scores
- Backlinks acquired
Customization Points
Adjust this template based on:
- Business Model: B2B vs B2C vs D2C
- Geographic Scope: Local, national, or international
- Content Type: Product-focused vs content-heavy
- Competition Level: Niche vs competitive market
- Resources: Budget and team capacity
Generative Engine Optimization (GEO) Checklist
- Include clear, quotable facts and statistics that AI systems can extract and cite
- Use structured data (Schema.org) to help AI systems understand content
- Build topical authority through comprehensive content clusters
- Provide original data, research, or unique perspectives AI cannot find elsewhere
- Maintain consistent entity information (brand, people, products) across the web
- Structure content with clear headings, definitions, and step-by-step formats
- Consider adding an
llms.txtfile at site root (emerging convention for AI crawlers: Google treats it as a regular text file) - Monitor AI citation across Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot