Goal: product metrics
Reader: Product managers tracking conversion, adoption and customer health. Meta cluster: A — data & metrics Scenarios: 6 · Examples: 8
Scenarios
| Scenario | Tier | Engines | Example files |
|---|---|---|---|
| conversion funnel | T0 | echarts, infographic | funnel-stage-conversion.md<br>conversion-funnel-journey.md<br>claims-pipeline-funnel.md |
| channel flow | T1 | echarts | sankey-channel-to-fulfilment.md |
| adoption trend | T1 | infographic | feature-adoption-trend.md |
| customer journey | T1 | infographic | customer-health-journey.md |
| experiment loop | T1 | infographic | growth-experiment-loop.md |
| onboarding journey | T1 | infographic | customer-onboarding-journey.md |
Reading order
Funnels for where users drop, mix charts for where they came from, journeys for what happens after.
Engines in this goal
echarts— report-grade charts and dashboardsinfographic— template-driven boards, sequences and comparisons
Details, limits and anti-patterns: ../engines/echarts.md · ../engines/infographic.md.
Palette
Every figure takes its colours from a theme. Pick one in
../styles/palette.md — the token contract, the theme index and the
per-engine blocks all start there.
Most figures in this set want Default. Depart from it for the medium, not the topic: Print when it may be photocopied, Contrast for low vision or large-print handouts, Vivid when it will be projected, Accessible when colour must not be the only cue, Editorial for long-form reading, Slate for technical reference, Pastel when the figure sits inside gentle prose, Nord for a cool Nordic register. Every theme is designed for a light ground — the set has no dark page.
Don't
- A funnel with stages that do not nest → use a bar chart
- Percentages with no stated base population