Evidence Census Template
Category: [Product category being analyzed] Date: [Date of census] Analyst: [Name]
Review Sources
| Source | Products/Competitors Covered | Volume | Recency | Quality |
|---|---|---|---|---|
| G2 | ||||
| Capterra | ||||
| App Store | ||||
| Amazon | ||||
| [Other] |
Quality ratings: High (detailed, contextual) / Medium (useful but limited) / Low (surface-level)
Forum/Community Sources
| Source | URL | Relevance | Activity Level | User Type |
|---|---|---|---|---|
| Reddit r/[subreddit] | ||||
| Hacker News | ||||
| Stack Exchange [site] | ||||
| [Product] forum | ||||
| [Other] |
Activity level: High (daily posts) / Medium (weekly) / Low (monthly or less)
Social Media Sources
| Platform | Search Terms Used | Volume Found | Quality |
|---|---|---|---|
| Twitter/X | |||
| [Other] |
Interview/Survey Data
| Source | Sample Size | Segments Covered | Recency | Access |
|---|---|---|---|---|
| Customer interviews | ||||
| Industry surveys | ||||
| Win/loss analysis | ||||
| [Other] |
Access: Have / Need to acquire / Public
Industry Publications
| Source | Coverage | Bias/Perspective | Recency |
|---|---|---|---|
| [Publication] | |||
| [Analyst report] | |||
| [Other] |
Coverage Assessment
Well-Covered User Types
- [User type 1]: [Which sources cover them]
- [User type 2]: [Which sources cover them]
Under-Represented User Types
- [User type]: [Why missing / how to address]
Geographic/Demographic Gaps
- [Gap]: [Impact on analysis]
Temporal Gaps
- [Time period]: [Coverage status]
Bias Assessment
| Bias Type | Present? | Impact | Mitigation |
|---|---|---|---|
| Survivorship | |||
| Selection (who reviews) | |||
| Recency | |||
| Platform-specific | |||
| [Other] |
Evidence Collection Plan
High Priority (Must Collect)
- [Source]: [Why essential]
- [Source]: [Why essential]
Medium Priority (Would Improve)
- [Source]: [What it would add]
Nice to Have
- [Source]: [Marginal value]
Notes
[Any other observations about evidence availability or quality]