Job Hierarchy: [Persona Name]
Last Updated: [Date] Confidence: [High/Medium/Low] Primary Evidence Sources: [List main sources]
Core Job
[The primary outcome this persona is paying/working for. One sentence, outcome-focused.]
Evidence:
- "[Quote demonstrating this is the core job]" - [Source]
- "[Supporting evidence]" - [Source]
Hiring Trigger: [What situation prompts them to "hire" a solution for this job?]
Sub-Jobs
Jobs that are steps or components of accomplishing the core job:
Sub-Job 1: [Name]
Description: [What this sub-job accomplishes] When: [At what point in the core job does this happen] Features that serve this: [List relevant features] Evidence: "[Quote]" - [Source]
Sub-Job 2: [Name]
Description: [What this sub-job accomplishes] When: [At what point in the core job does this happen] Features that serve this: [List relevant features] Evidence: "[Quote]" - [Source]
Sub-Job 3: [Name]
Description: [What this sub-job accomplishes] When: [At what point in the core job does this happen] Features that serve this: [List relevant features] Evidence: "[Quote]" - [Source]
[Add more as needed]
Related Jobs
Jobs that occur alongside or adjacent to the core job:
Job That Precedes
[Job Name]: [Description]
- Relationship: [How this connects to core job]
- Current solution: [What they use for this now]
- Integration opportunity: [If we could serve this too]
Job That Occurs Simultaneously
[Job Name]: [Description]
- Relationship: [How this connects to core job]
- Current solution: [What they use for this now]
- Integration opportunity: [If we could serve this too]
Job That Follows
[Job Name]: [Description]
- Relationship: [How this connects to core job]
- Current solution: [What they use for this now]
- Integration opportunity: [If we could serve this too]
Emotional Jobs
How this persona wants to feel during and after the core job:
Feel [Emotion]
Description: [What this emotional state looks like] Evidence: "[Quote expressing this desire]" - [Source] Features that support: [What helps achieve this feeling]
Appear [Quality] to Others
Description: [How they want to be perceived] Evidence: "[Quote expressing this desire]" - [Source] Features that support: [What helps achieve this appearance]
Avoid Feeling [Emotion]
Description: [What negative state they're trying to prevent] Evidence: "[Quote expressing this concern]" - [Source] Features that help avoid: [What prevents this negative feeling]
Job Map
Visual representation of job relationships:
[Related: Preceding Job]
│
▼
┌─────────────────────────────────────────────────────────────┐
│ CORE JOB │
│ "[Core job statement]" │
│ │
│ ┌──────────┐ ┌──────────┐ ┌──────────┐ │
│ │ Sub-Job │ → │ Sub-Job │ → │ Sub-Job │ │
│ │ 1 │ │ 2 │ │ 3 │ │
│ └──────────┘ └──────────┘ └──────────┘ │
│ │
│ Emotional layer: [Feel X] | [Appear Y] | [Avoid Z] │
└─────────────────────────────────────────────────────────────┘
│
▼
[Related: Following Job]
[Simultaneous: Parallel Job]Feature-Job Mapping
| Feature | Core Job | Sub-Job | Related Job | Emotional Job | Priority |
|---|---|---|---|---|---|
| [Feature 1] | [Direct/Indirect/—] | [Which sub-job] | [Which related] | [Which emotional] | [Critical/Important/Nice/—] |
| [Feature 2] | |||||
| ... |
Unserved Jobs
Jobs this persona has that current solutions (including ours) don't serve well:
| Job | Evidence of Need | Current Workaround | Opportunity Size |
|---|---|---|---|
| [Unserved job 1] | [Quote/evidence] | [What they do now] | [High/Med/Low] |
| [Unserved job 2] |
Validation Notes
Confirmed
- [Job]: [How validated]
Hypothesized (Needs Validation)
- [Job]: [Why we think this, what would confirm]
Contradicted/Removed
- [Job]: [Why removed, what evidence contradicted]
Changelog
| Date | Change | Evidence |
|---|---|---|
| [Date] | [What changed] | [What prompted the change] |