Competitive Product Analysis: [Category Name]
Analysis Date: [Date] Current State: [CPA0-CPA7] Analyst: [Name]
State Progression
| Date | State | Evidence | Intervention Applied | Outcome |
|---|---|---|---|---|
| [Date] | [CPAx] | [What indicated this state] | [Framework used] | [What changed] |
Competitive Boundary
Jobs to be Done
- Primary job: [What users hire this category to accomplish]
- Related jobs: [Adjacent jobs served]
Validated Competitors
| Product | Substitution Evidence | Job Overlap | Notes |
|---|---|---|---|
| [Name] | [How we know customers switch] | [High/Medium/Low] |
Excluded Products (Category Tax)
| Product | Why Excluded |
|---|---|
| [Name] | [Why it's not actually competing - different job, different segment, etc.] |
Adjacent Threats
| Product | One Feature Away From | Watch Status |
|---|---|---|
| [Name] | [What would make them compete] | [Active/Passive] |
Feature Taxonomy
Capability Domains
Feature Inventory Summary
- Total features tracked: [N]
- Domains covered: [N]
- Using canonical naming: [Yes/No]
- Depth tiers defined: [Yes/No]
Full taxonomy reference: [Link to detailed feature-definition files or competitive-matrix]
Feature Commonality
Prevalence Summary
| Tier | Feature Count | % of Total | Key Examples |
|---|---|---|---|
| Table Stakes (≥80%) | [N] | [%] | [Examples] |
| Emerging (50-79%) | [N] | [%] | [Examples] |
| Contested (30-49%) | [N] | [%] | [Examples] |
| Differentiator (10-29%) | [N] | [%] | [Examples] |
| Rare/Gap (<10%) | [N] | [%] | [Examples] |
Strategic Classification
| Feature | Prevalence | Value | Classification | Action |
|---|---|---|---|---|
| [Feature] | [%] | [High/Low] | [Must Match/Should Match/Opportunity/Ignore/Watch] | [Specific action] |
Trajectory Watch
| Feature | Current Prevalence | Trajectory | Evidence |
|---|---|---|---|
| [Feature] | [%] | [Growing/Stable/Declining] | [What indicates direction] |
Personas
Persona Summary
| Persona | Confidence Level | Purchase Authority | Core Job |
|---|---|---|---|
| [Name] | [P1-Hypothesis/P2-Interviewed/P3-Observed/P4-Quantified] | [Decides/Influences/Pays/Uses] | [One-line job] |
Full persona cards: [Link to persona-card files]
Evidence Census Summary
| Source Type | Available | Coverage | Quality |
|---|---|---|---|
| Support tickets | [Yes/No] | [Personas covered] | [High/Medium/Low] |
| Customer interviews | [Yes/No] | ||
| Analytics/behavior data | [Yes/No] | ||
| Reviews/social | [Yes/No] | ||
| Sales conversations | [Yes/No] |
Feature-Persona Mapping
Priority Matrix
| [Persona 1] | [Persona 2] | [Persona 3] | |
|---|---|---|---|
| [Feature 1] | [Critical/Important/Nice/Irrelevant] | ||
| [Feature 2] | |||
| [Feature 3] |
Gateway Features
| Feature | Enables | Priority Boost |
|---|---|---|
| [Feature] | [What it unlocks] | [Why it matters more than direct value suggests] |
Unserved Jobs
| Persona | Unserved Job | Evidence | Opportunity Size |
|---|---|---|---|
| [Name] | [What they need but can't do] | [How we know] | [High/Medium/Low] |
Build/Buy/Partner Decisions
Strategic Classification
| Capability | Classification | Rationale |
|---|---|---|
| [Capability] | [Core Differentiator/Strategic Enabler/Infrastructure/Nice-to-Have] | [Why] |
Decision Summary
| Capability | Decision | Switching Catalyst | Good Enough Threshold | Notes |
|---|---|---|---|---|
| [Capability] | [BUILD/BUY/PARTNER] | [Why customers would switch] | [Minimum viable] |
Full decision briefs: [Link to decision-brief files]
Open Questions
- [Question needing resolution]
- [Question needing resolution]
Next Steps
- [Specific action with owner]
- [Specific action with owner]
- [Specific action with owner]
Re-validation Schedule
Next scheduled review: [Date]
Trigger events that would prompt earlier review:
- New significant competitor enters
- Major feature release by market leader
- Shift in customer feedback patterns
- [Custom trigger]
Session Notes
[Date]: [Session Focus]
- Diagnosis: [What state was identified]
- Intervention: [What framework was applied]
- Progress: [What moved forward]
- Blockers: [What's stuck]
[Date]: [Session Focus]
- ...