Persona Card: [Persona Name]
Confidence Level: [P1-Hypothesis / P2-Emerging / P3-Validated / P4-Quantified] Last Updated: [Date] Evidence Sources: [Number] sources across [types]
Behavioral Signature
What distinguishes this persona through observable actions (not demographics):
[Behavior 1]: [Description]
- Evidence: "[Quote]" - [Source]
[Behavior 2]: [Description]
- Evidence: "[Quote]" - [Source]
[Behavior 3]: [Description]
- Evidence: "[Quote]" - [Source]
Pain Density
Problems ranked by frequency and intensity across evidence sources:
| Pain Point | Evidence Count | Intensity | Top Source |
|---|---|---|---|
| [Pain 1] | [N] mentions | High/Med/Low | [Source type] |
| [Pain 2] | [N] mentions | High/Med/Low | [Source type] |
| [Pain 3] | [N] mentions | High/Med/Low | [Source type] |
Key Quotes
- "[Quote illustrating top pain]" - [Source]
- "[Quote illustrating second pain]" - [Source]
Aspiration Delta
Current State: [What they do/have now]
Evidence: "[Quote describing current state]"
Desired State: [What they want to achieve]
Evidence: "[Quote describing desired outcome]"
Gap: [The opportunity this represents]
Purchase Authority Map
| Role | This Persona's Position | Notes |
|---|---|---|
| Decision-maker | [Yes/No/Influences] | [Context] |
| Budget-holder | [Yes/No/Accesses] | [Context] |
| Influencer | [Yes/No/Type of influence] | [Context] |
| User | [Yes/Daily/Occasional] | [Context] |
| Blocker | [Can they veto?] | [Context] |
Buying Context
- Typical budget: [Range if known]
- Decision timeline: [How long they take]
- Key evaluation criteria: [What matters to them]
- Who else is involved: [Other roles in decision]
Job Hierarchy
Core Job
[The primary outcome they're paying/working for]
Sub-Jobs
- [Step/component 1]
- [Step/component 2]
- [Step/component 3]
Related Jobs
- [Job they have at the same time]
- [Job that precedes this]
- [Job that follows this]
Emotional Jobs
- [How they want to feel]
- [How they want to appear to others]
- [What they want to avoid]
Context Details
When They Engage
- Trigger situations: [What prompts them to seek solutions]
- Time of day/week: [When they're active if relevant]
- Frequency: [How often they face this problem]
Where They Are
- Work environment: [Office/remote/hybrid/field]
- Company context: [Size/stage/industry if B2B]
- Technical context: [Tools, stack, sophistication]
Constraints
- [Constraint 1]: [Impact on solution requirements]
- [Constraint 2]: [Impact on solution requirements]
Demographics (Secondary Context)
Note: Included only where relevant; behaviors are primary
- Role/Title range: [If patterned]
- Company size range: [If patterned]
- Experience level: [If relevant]
- Geographic: [If relevant]
Evidence Anchors
Specific sources grounding this persona:
| Claim | Evidence | Source |
|---|---|---|
| [Behavioral claim] | "[Quote or data]" | [Source, date] |
| [Pain claim] | "[Quote or data]" | [Source, date] |
| [Aspiration claim] | "[Quote or data]" | [Source, date] |
| [Purchase claim] | "[Quote or data]" | [Source, date] |
Validation Status
Confirmed
- [Claim]: [Confirming evidence]
Uncertain (Needs More Evidence)
- [Claim]: [Why uncertain]
Contradicted (Under Review)
- [Claim]: [Contradicting evidence] - [Resolution needed]
What Would Change This Persona
Evidence that would invalidate or significantly modify this persona:
- [Type of evidence]: Would indicate [what change]
- [Type of evidence]: Would indicate [what change]
Related Personas
| Persona | Relationship | Key Distinction |
|---|---|---|
| [Persona A] | [Overlap/Adjacent/Subset] | [What separates them] |
| [Persona B] | [Overlap/Adjacent/Subset] | [What separates them] |
Changelog
| Date | Change | Reason |
|---|---|---|
| [Date] | [What changed] | [Evidence that prompted change] |