Google Ads audit control catalog
<!-- Catalog IDs preserved from the legacy runtime; current platform facts require dated source or account evidence. -->Runtime evaluation contract
- Start with objective, geography, account type, campaign type, data window, conversion lag, sample size, and feature access.
- Return
not_applicablewhen the surface or requirement does not apply andunknownwhen the required evidence is absent. - A conditional control can affect health only when current account evidence, owner-defined economics, and an applicable official source establish the expectation.
- Product adoption, availability, beta access, announcement awareness, and vendor-reported performance are not health controls. Record them only as unscored discovery.
- Do not use fixed platform-wide thresholds, broad benchmarks, launch dates, sunset dates, or universal network, bidding, budget, audience, creative, or attribution rules from this catalog.
- Validate mutable facts at run time. A confirmed policy, support-state, or migration requirement needs its own current claim coverage before it can create a finding.
Source coverage boundary
The registered sources below cover only the measurement, API, and import foundations stated in the claim ledger. They do not support every named product or control in this catalog. Until a narrower current claim exists, treat those names as routing labels and gather fresh official or in-account evidence.
Official evidence
google-ads-api-official: Google Ads API documentationgoogle-ads-conversion-goals-official: Google Ads conversion goalsgoogle-ads-enhanced-conversions-official: Google Ads enhanced conversionsgoogle-ads-dsa-ad-rank-official: About Dynamic Search Ads, Ad Rank, and performancegoogle-ads-keyword-prioritization-official: About ad group and asset group prioritization within a Google Ads accountgoogle-ads-dsa-targets-official: About targets for Dynamic Search Ads
Control registry
| ID | Audit intent | Runtime disposition |
|---|---|---|
| G42 | Conversion actions defined | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G43 | Enhanced conversions applicability and status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G44 | Server-side tracking | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G45 | Consent signals and regional requirements | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G46 | Conversion window appropriate | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G47 | Micro vs macro separation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G48 | Attribution model | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G49 | Conversion value assignment | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-CT1 | No duplicate counting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-CT2 | GA4 linked and flowing | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-CT3 | Google Tag firing | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G13 | Search term audit recency | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G14 | Negative-keyword governance | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G15 | Account-level negatives applied | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G16 | Material irrelevant search-term spend | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G17 | Broad-match control | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G18 | Close variant pollution | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G19 | Search term visibility | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-WS1 | Zero-conversion keyword investigation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G01 | Campaign naming convention | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G02 | Ad group naming convention | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G03 | Ad-group theme coherence | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G04 | Campaign fragmentation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G05 | Brand vs Non-Brand separation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G06 | Performance Max applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G07 | Search + PMax overlap | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G08 | Budget allocation matches priority | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G09 | Budget pacing | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G10 | Ad schedule configured | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G11 | Geographic targeting accuracy | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G12 | Network settings | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G20 | Average Quality Score | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G21 | Critical QS keywords | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G22 | Expected CTR component | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G23 | Ad relevance component | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G24 | Landing page experience | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G25 | Top keyword QS | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-KW1 | Zero-impression keywords | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-KW2 | Keyword-to-ad relevance | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G26 | RSA per ad group | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G27 | RSA headline count | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G28 | RSA description count | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G29 | RSA Ad Strength | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G30 | RSA pinning strategy | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G31 | PMax asset coverage | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G32 | PMax video assets present | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G33 | PMax asset group count | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G34 | PMax final URL expansion | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G35 | Ad copy relevance to keywords | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-AD1 | Ad freshness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-AD2 | CTR context | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G50 | Sitelink extensions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G51 | Callout extensions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G52 | Structured snippets | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G53 | Image extensions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G54 | Call extensions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G55 | Lead form extensions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G56 | Audience segments applied | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G57 | Customer Match lists | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G58 | Placement exclusions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G59 | Landing page mobile speed | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G60 | Landing page relevance | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G61 | Landing page schema markup | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM1 | Audience signals configured | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM2 | PMax Ad Strength | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM3 | Brand incrementality review | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM4 | Search themes | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM5 | Negative keywords | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-PM6 | PMax negative-keyword applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-AI1 | AI Max for Search evaluation | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G-DG1 | Demand Gen image assets | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-DG2 | VAC migration status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-DG3 | Demand Gen frequency capping loss | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G-CTV1 | CTV Floodlight tracking limitation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G36 | Smart bidding strategy active | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G37 | Target CPA/ROAS reasonableness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G38 | Learning phase status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G39 | Budget constrained campaigns | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G40 | Manual CPC justification | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G41 | Portfolio bid strategies | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| G81 | Ask Advisor governance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G82 | Business Agent for Leads eligibility | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G83 | Direct Offers expansion | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G84 | AI Mode ad-format readiness | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G85 | Journey-aware bidding | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G86 | Smart Bidding Exploration on PMax + Shopping | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G87 | Campaign total budgets | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G88 | Demand-led pacing | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G89 | Meridian measurement applicability | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G90 | Qualified Future Conversions | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G91 | Attributed Branded Searches | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G92 | Asset Studio Gemini Omni readiness | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G93 | Demand Gen feature stack | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G94 | Ads Advisor safety features | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G95 | DSA migration-readiness evidence | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| G96 | Same-campaign Search plus DSA overlap | Conditional evidence control: establish applicability from current account evidence (an enabled Dynamic Search Ads ad group and enabled keyword-targeted ad groups in the same campaign, the dynamic ad target scope such as all webpages versus supplied URLs, and the search terms each ad group served), then evaluate whether the DSA ad group is serving terms the campaign's keywords also cover and whether the owner intends that routing; verify the current official keyword-versus-DSA selection rule (google-ads-dsa-ad-rank-official, google-ads-keyword-prioritization-official) at run time and do not describe the overlap as auction self-competition or Ad Rank dilution unless current evidence supports it; otherwise return unknown or not_applicable. |
| G97 | Cross-campaign keyword duplication | Conditional evidence control: establish applicability from current account evidence (identical keyword text and match type enabled in more than one campaign of the same account, including shared-budget, near-dormant, and geo-split campaigns), then evaluate which campaign actually triggers from search-term and impression evidence and whether the duplication is intentional; verify the current official in-account keyword prioritization rule (google-ads-keyword-prioritization-official) at run time and do not report duplication as self-bidding or inflated cost unless current evidence supports it; otherwise return unknown or not_applicable. |
Recommendation boundary
A recommendation must identify the observed evidence, account-specific baseline or owner threshold, expected mechanism, confidence, reversible next step, measurement window, and rollback condition. Do not infer a recommendation from the control name alone.