TikTok Ads audit control catalog
<!-- Catalog IDs preserved from the legacy runtime; current platform facts require dated source or account evidence. -->Runtime evaluation contract
- Start with objective, geography, account type, campaign type, data window, conversion lag, sample size, and feature access.
- Return
not_applicablewhen the surface or requirement does not apply andunknownwhen the required evidence is absent. - A conditional control can affect health only when current account evidence, owner-defined economics, and an applicable official source establish the expectation.
- Product adoption, availability, beta access, announcement awareness, and vendor-reported performance are not health controls. Record them only as unscored discovery.
- Do not use fixed platform-wide thresholds, broad benchmarks, launch dates, sunset dates, or universal network, bidding, budget, audience, creative, or attribution rules from this catalog.
- Validate mutable facts at run time. A confirmed policy, support-state, or migration requirement needs its own current claim coverage before it can create a finding.
Source coverage boundary
The registered sources below cover only the measurement, API, and import foundations stated in the claim ledger. They do not support every named product or control in this catalog. Until a narrower current claim exists, treat those names as routing labels and gather fresh official or in-account evidence.
Official evidence
tiktok-business-api-official: TikTok API for Businesstiktok-events-api-official: TikTok Events APItiktok-pixel-official: TikTok Pixel
Control registry
| ID | Audit intent | Runtime disposition |
|---|---|---|
| T05 | Creative test capacity | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T06 | Vertical video format | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T07 | Native-looking content | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T08 | Hook strategy | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T09 | Creative fatigue | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T10 | Spark Ads applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T20 | TikTok Shop integration | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T21 | Video Shopping Ads | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T22 | Caption SEO | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T23 | Sound/music usage | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T24 | CTA button | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T25 | Safe zone compliance | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T01 | TikTok Pixel installed | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T02 | Events API + ttclid | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T11 | Bid strategy | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T12 | Budget sufficiency | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T13 | Learning evidence | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T03 | Campaign structure | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T04 | Smart+ applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T14 | Search Ads applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T15 | Placement selection | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T16 | Dayparting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T17 | CTR benchmark | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T18 | CPA target | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T19 | Video completion rate | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T-SR1 | Search Ads alongside In-Feed | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T-GM1 | GMV Max for Shop campaigns | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T-EA1 | Events API Gateway setup | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| T29 | TikTok Ads MCP Server | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T30 | TikTok Ads Skills | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T31 | Smart+ One Buying Experience module control | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T32 | Smart+ Music Autofix | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T33 | Smart+ creative reporting + multi-URL | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T34 | Smart+ for app objectives | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T35 | TopReach + Creative Sequencing | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T36 | Branded Buzz | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T37 | Search Hubs | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T38 | Symphony AI creative stack | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T39 | TikTok GO booking integration | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T40 | Mini Series & Mini Games | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T41 | Collage Carousel availability | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T42 | One Asset Manager | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T43 | View+ for Pulse Core Max | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T44 | TikTok Market Scope | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T45 | TikTok Real + UK Ad-Free Subscription | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| T46 | GMV Max market expansion | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
Recommendation boundary
A recommendation must identify the observed evidence, account-specific baseline or owner threshold, expected mechanism, confidence, reversible next step, measurement window, and rollback condition. Do not infer a recommendation from the control name alone.