LinkedIn Ads creative generation contract
Use this reference for LinkedIn creative planning. Exact ratios, dimensions, copy limits, file sizes, durations, page limits, Audience Network behavior, and form fields must be verified from current official sources and the target account.
Specification gate
For the selected single-image, video, document, carousel, event, lead-generation, message, or partner placement, record:
- objective, placement, geography, account eligibility, and official source ID;
- accepted asset type, ratio, dimensions, byte/page/duration limits, and copy fields;
- destination, form, disclosure, crop, thumbnail, and preview behavior;
- brand rights, testimonial and claim substantiation, privacy, and lead-form terms.
Missing or stale load-bearing evidence is needs_input. Do not claim one ratio has
better engagement or that a fixed copy length is universally visible.
LinkedIn-specific review
- Let the approved brand voice and audience context determine tone. “Professional” does not require generic office imagery, formal clothing, muted colors, or the exclusion of playfulness.
- For document and lead assets, verify the offer, cover, gating, form fields, destination, consent language, and downstream routing together.
- When Audience Network or another partner surface is selected, verify its current requirements and preview separately rather than assuming LinkedIn resizes safely.
- Generate materially different B2B hypotheses based on buyer evidence; demographic stereotypes are not a creative strategy.
Output contract
Record concept ID, placement, specification source IDs, dimensions, ratio, format, copy fields, checksum, provenance, rights, safety review, destination/form mapping, and preview results. Assets remain drafts until validated and approved; no live LinkedIn write capability is implied.