Meta Ads audit control catalog
<!-- Catalog IDs preserved from the legacy runtime; current platform facts require dated source or account evidence. -->Runtime evaluation contract
- Start with objective, geography, account type, campaign type, data window, conversion lag, sample size, and feature access.
- Return
not_applicablewhen the surface or requirement does not apply andunknownwhen the required evidence is absent. - A conditional control can affect health only when current account evidence, owner-defined economics, and an applicable official source establish the expectation.
- Product adoption, availability, beta access, announcement awareness, and vendor-reported performance are not health controls. Record them only as unscored discovery.
- Do not use fixed platform-wide thresholds, broad benchmarks, launch dates, sunset dates, or universal network, bidding, budget, audience, creative, or attribution rules from this catalog.
- Validate mutable facts at run time. A confirmed policy, support-state, or migration requirement needs its own current claim coverage before it can create a finding.
Source coverage boundary
The registered sources below cover only the measurement, API, and import foundations stated in the claim ledger. They do not support every named product or control in this catalog. Until a narrower current claim exists, treat those names as routing labels and gather fresh official or in-account evidence.
Official evidence
meta-marketing-api-official: Meta Marketing APIs documentationmeta-conversions-api-official: Meta Conversions API overview
Control registry
| ID | Audit intent | Runtime disposition |
|---|---|---|
| M01 | Meta Pixel installed | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M02 | Conversions API applicability and status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M03 | Event deduplication | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M04 | Event Match Quality diagnostics | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M05 | Domain verification | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M06 | Aggregated measurement applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M07 | Standard events vs custom | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M08 | CAPI Gateway | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M09 | iOS attribution window | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M10 | Data freshness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M25 | Creative format diversity | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M26 | Creative concept coverage | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M27 | Video aspect ratios | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M28 | Creative fatigue detection | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M29 | Hook rate | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M30 | Social proof utilization | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M31 | UGC / social-native content | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M32 | Advantage+ Creative | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-CR1 | Creative freshness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-CR2 | Frequency: Prospecting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-CR3 | Frequency: Retargeting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-CR4 | CTR benchmark | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M11 | Campaign fragmentation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M12 | Campaign- versus ad-set-budget control | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M13 | Learning phase status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M14 | Learning phase resets | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M15 | Advantage+ Sales campaign | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M16 | Ad set consolidation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M17 | Budget distribution | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M18 | Campaign objective alignment | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M33 | Advantage+ Placements | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M34 | Placement performance review | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M35 | Attribution setting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M36 | Bid strategy appropriateness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M37 | Frequency cap monitoring | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M38 | Breakdown reporting | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M39 | UTM parameters | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M40 | A/B testing active | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-ST1 | Budget adequacy | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-ST2 | Budget utilization | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M19 | Audience overlap | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M20 | Custom Audience freshness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M21 | Lookalike source quality | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M22 | Advantage+ Audience testing | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M23 | Exclusion audiences | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M24 | First-party data utilization | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-AN1 | Andromeda creative diversity | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M-AT1 | Attribution window post | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| M-IA1 | Incremental Attribution testing | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M-TH1 | Threads placement evaluation | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M51 | Meta Ads MCP server inventory | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M52 | MCP paused-by-default enforcement | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M53 | MCP write-action governance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M54 | Click-through metric-definition evidence | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M55 | Engage-through attribution column | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M56 | Engaged-view threshold | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M57 | Default attribution windows | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M58 | Historical baseline comparability | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M59 | View-through integration | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M60 | GEM claim provenance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M61 | Lattice claim provenance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M62 | Andromeda claim provenance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M63 | ARM readiness | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M64 | Incremental Attribution as reporting view | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M65 | Ad-level placement control | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M66 | AI-generated Instant Forms | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M67 | Purchase audience retention governance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M68 | Pixel auto-include detailed info governance | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M69 | Advantage+ Creative Image Generation Categories | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M70 | Automotive market-code migration evidence | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M71 | Digital Services Tax pass-through | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| M72 | CAPI one-click setup + EMQ | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
Recommendation boundary
A recommendation must identify the observed evidence, account-specific baseline or owner threshold, expected mechanism, confidence, reversible next step, measurement window, and rollback condition. Do not infer a recommendation from the control name alone.