Microsoft Advertising audit control catalog
<!-- Catalog IDs preserved from the legacy runtime; current platform facts require dated source or account evidence. -->Runtime evaluation contract
- Start with objective, geography, account type, campaign type, data window, conversion lag, sample size, and feature access.
- Return
not_applicablewhen the surface or requirement does not apply andunknownwhen the required evidence is absent. - A conditional control can affect health only when current account evidence, owner-defined economics, and an applicable official source establish the expectation.
- Product adoption, availability, beta access, announcement awareness, and vendor-reported performance are not health controls. Record them only as unscored discovery.
- Do not use fixed platform-wide thresholds, broad benchmarks, launch dates, sunset dates, or universal network, bidding, budget, audience, creative, or attribution rules from this catalog.
- Validate mutable facts at run time. A confirmed policy, support-state, or migration requirement needs its own current claim coverage before it can create a finding.
Source coverage boundary
The registered sources below cover only the measurement, API, and import foundations stated in the claim ledger. They do not support every named product or control in this catalog. Until a narrower current claim exists, treat those names as routing labels and gather fresh official or in-account evidence.
Official evidence
microsoft-advertising-api-official: Microsoft Advertising API overviewmicrosoft-uet-official: Microsoft UET setupmicrosoft-conversions-api-official: Microsoft Conversions API guidemicrosoft-google-import-official: Microsoft Google Ads import mapping
Control registry
| ID | Audit intent | Runtime disposition |
|---|---|---|
| MS01 | UET tag installed | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS02 | Enhanced conversions | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS03 | Google Ads import validation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS04 | Brand syndication control | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS05 | Audience Network settings | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS06 | Bid strategy alignment | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS07 | New-customer optimization applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS08 | Campaign structure | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS09 | Budget allocation | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS10 | LinkedIn profile targeting applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS11 | RSA asset count | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS12 | Multimedia Ads | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS13 | Ad copy uniqueness | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS19 | Action Extension | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS20 | Filter Link Extension | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS14 | Copilot and new-placement applicability | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS15 | Conversion goals | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS16 | Cross-platform CPC context | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS17 | Conversion rate comparison | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS18 | Impression share | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS-SI1 | Scheduled import status | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS-CM1 | Consent Mode compliance | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS-CT1 | CTV ad inventory coverage | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS-VD1 | Video ad inventory utilization | Conditional evidence control: establish applicability and evaluate from current account evidence; otherwise return unknown or not_applicable. |
| MS25 | AI Max for Search applicability | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS26 | Offer Highlights in Copilot | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS27 | Audience Generation | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS28 | PMax Final URL reporting | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS29 | Clarity AI Visibility | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS30 | Brand Agents on commerce platforms | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS31 | UCP in Merchant Center | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS32 | Copilot Checkout | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS33 | Rewarded Portals | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS34 | Import Center | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS35 | Automated bidding + custom columns | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS36 | Performance Shift Root Cause Analysis | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS37 | Conversion Tracking Diagnostics | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS38 | Data-Driven Attribution adoption | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS39 | Conversion API | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS40 | Ad Studio Brand Kit | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
| MS41 | API transport migration evidence | Unscored source-refresh discovery: verify current official availability, account eligibility, and governance need; non-adoption is never a failure. |
Recommendation boundary
A recommendation must identify the observed evidence, account-specific baseline or owner threshold, expected mechanism, confidence, reversible next step, measurement window, and rollback condition. Do not infer a recommendation from the control name alone.